What I’ve been waiting for: An integrated Starbucks digital experience

Hold up! Starbucks is expanding its Rewards program, as part of the company’s digital innovation initiatives for this year and beyond.

Earlier this year, Starbucks Philippines announced its expansion to digital services to enhance the coffee experience. The company launched its rehashed in-app feature called Mobile Pay & Order 2.0, and a partnership with Grab, Lazada, and GCash.

Now, the coffee company wants to push for a more connected future.

An integrated partnership with Grab

Earlier this year, Starbucks announced an integrated partnership with Southeast Asian superapp Grab. The partnership aims to provide a more seamless experience across Grab’s six Southeast Asian markets.

First in the market is the Philippines, where Starbucks is bringing the experience starting on June 23, 2022. Through the Grab superapp, customers can connect to their Starbucks Rewards program and earn 1 Star for every PhP 40 spent on Starbucks orders.

If you’re a member of the Starbucks Rewards program, you’d know that every 100 Stars collected can be converted to a free Starbucks beverage or food reward, redeemable in stores.

Starbucks Grab

With the partnership, customers will be able to enjoy the Starbucks experience through Grab’s services:

  • Pay your orders via GrabPay e-wallets both online and in-store
  • Order online for in-store pick-up via GrabFood
  • Instant delivery via GrabExpress using GrabFood’s self-pick-up feature

Together with Lazada

It’s not just Grab, though. Back in February, Starbucks announced the expansion of its Rewards program through Lazada. Rewards members can link their accounts to Lazada and start earning Stars — the same way as Grab — for every purchase from the Starbucks LazMall Flagship Store.

To link a Starbucks Rewards account, members can click the ‘Member’ tab found in the Starbucks LazMall Flagship Store. Sign-in using a registered Starbucks Rewards email and password, and voila!

Gifts for your loved ones

Previously, Starbucks teamed up with GCash to allow customers to order and send eGifts through GLife, starting at PhP 300. As the company expands its digital services, eGifting is also now available through GrabGift, starting at PhP 100.

eGifts from GLife can be used to pay in Starbucks stores. Meanwhile, eGifts from GrabGifts can be used to purchase orders from Starbucks on GrabFood.

FoodShare is here to stay

Starbucks FoodShare, a program established in the United States a few years ago, made its way to the Philippines early this year. The program capitalized on Starbucks and Grab’s partnerships, where participating stores can connect with Grab drivers to pick up and deliver food donations daily.

Donations are donated to the Philippine Food Bank Foundation, a local non-profit organization, to be distributed to select beneficiaries within Metro Manila.

The program started with 40 stores in Metro Manila and has expanded to 238 stores as of writing. To date, Starbucks FoodShare has served over 50,000 meals. The company is looking to make the program a long-term commitment, with the goal of expanding the program to stores outside Metro Manila and hopefully, serving more communities.

The post What I’ve been waiting for: An integrated Starbucks digital experience appeared first on GadgetMatch.

What I’ve been waiting for: An integrated Starbucks digital experience What I’ve been waiting for: An integrated Starbucks digital experience Reviewed by Telenor Editorial on June 18, 2022 Rating: 5

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