Campaign putting seizure, epilepsy warnings to YouTube gaming content initiated

Whenever on YouTube, people tend to have the urge to skip annoying or uninteresting ads.

But Digitas Philippines is trying to change that with an all-important online campaign that puts the safety of the gaming community first.

With the Seizure Warning Pre-Rolls project, Digitas Philippines turns YouTube’s 6-second pre-rolls before videos play into dedicated spaces, where instead of ads, PSAs get played.

Digitas will focus on showing warnings that effectively alert viewers of possible adverse of conditions such as seizures and photosensitive epilepsy.

To ensure that such warnings draw the attention of YouTube viewers, Digitas’ team included flashy animations, fast and mind-bending gameplay, and vivid, ultra-colorful visuals.

Such components make gaming content extremely visually stimulating, yet can also seriously affect those who have had seizures or epilepsy in the past, as well as those who have not had them before.

Avoiding risk on YouTube 

With more than 40 million active gaming channels, users definitely have a chance of running into possible seizure risks.

This pushed Digitas to jumpstart the campaign, trying to address the lack of warning signs before the start of videos and more.

Through their campaign, notices will be placed before anyone views gaming-related content to boost safety and lower the risk of getting a seizure or epilepsy.

The initiative will already cover all YouTube videos with gaming content tags in its initial phase. It will feature highly-targeted and specific warning messages for viewers’ protection.

The group is also in the process of partnering with more institutions to follow up and go beyond the first phase.

The post Campaign putting seizure, epilepsy warnings to YouTube gaming content initiated appeared first on GadgetMatch.

Campaign putting seizure, epilepsy warnings to YouTube gaming content initiated Campaign putting seizure, epilepsy warnings to YouTube gaming content initiated Reviewed by Telenor Editorial on May 09, 2022 Rating: 5

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