Ford splits off into two businesses

The future of cars is electric. Though there are growing pains, several carmakers have realized the value of maintaining a healthy lineup of electric and hybrid vehicles. Traditional companies find themselves butting heads against more modern EV companies like Tesla and Polestar. To compete against the rising tide of electric vehicles, Ford has announced that it is splitting into two separate businesses: Ford Blue and Ford Model E.

One of the most established brands out there, Ford is certainly taking a huge step by establishing two businesses to delineate its internal combustion production from its electric vehicles. Ford Blue will take over production of Ford’s classic lineup. Meanwhile, Ford Model E will spearhead the brand’s push for more electric vehicles.

Kumar Galhotra, the company’s president for the Americas and International Markets Group, will pilot Ford Blue. Meanwhile, the current CEO and president, Jim Farley, will switch gears and add “president of Ford Model E” to his resume.

Beside Farley, Ford Model E has another monster in its lineup. Apple and Tesla alum Doug Field is leading the branch’s product and software creation as chief EV and digital systems officer.

Prior to the split, Ford already unleashed a few impressive vehicles to the electric market including the Mustang Mach-E. The split, however, reinforces Ford’s overall push to bring out more electric vehicles. After all, the writing is on the wall. Though slow, the world is shifting towards an eventual majority in electric vehicles opposite legacy combustion ones. Countries like the United States are ahead of the pack.

That said, the split’s announcement did not explain how it will affect Ford’s branches globally. The company already offered to transition American branches into the split lineup.

SEE ALSO: Ford Everest Sport: Ideal companion for out-of-town reunions

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Ford splits off into two businesses Ford splits off into two businesses Reviewed by Telenor Editorial on March 03, 2022 Rating: 5

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