Dubsmash is shutting down after short resurgence

The sudden resurrection of Dubsmash turned some heads recently. Years since its heyday, the forgotten app suddenly resurfaced to capitalize on the still-ongoing short-form video trend that TikTok started. The app’s resurgence potentially hinted at Dubsmash’s return to form. However, it looks it might not be the renaissance it was hoping for. Dubsmash will shut down early next year.

Last year, Facebook sought to acquire the platform in an attempt to compete against TikTok. Several brands and social media platforms had much to gain from successfully going for the video-sharing platform. Ultimately, Reddit acquired the company. Though Dubsmash certainly subsisted through Reddit, it hasn’t caught up with TikTok.

Now, Reddit has announced that they are shutting the platform down for good on February 22, 2022. On that date, the app will no longer be available on digital app stores. Further, it will no longer work on devices it is still installed in.

Dubsmash isn’t completely dead yet, though. Reddit is incorporating the app’s camera tools into its own photo-sharing platform. For a while now, Reddit has its own dedicated section for videos. It’s not exactly a TikTok competitor, but it does offer much of the same features. With Dubsmash’s features bolstering the platform, users can now customize their content even more.

Reddit has high hopes going forward with its improved video-sharing platform.

SEE ALSO: TikTok overtakes YouTube in hours watched

The post Dubsmash is shutting down after short resurgence appeared first on GadgetMatch.

Dubsmash is shutting down after short resurgence Dubsmash is shutting down after short resurgence Reviewed by Telenor Editorial on November 24, 2021 Rating: 5

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