adidas opens gigantic Brand Center in Glorietta

Shopping for shoes doesn’t have to be a chore. Though some thrive under a grab-and-go approach to shopping, adidas wants to make it an entire experience. The iconic lifestyle brand has just opened one of its most dynamic stores in the Philippines: the adidas Brand Center.

Opening its doors to customers in Glorietta 3, the Brand Center wants to make shopping an experience for adidas fans. Firstly, the new location offers more than just the standard gallery of adidas products you’ll find in any mall. It features the largest collection of adidas products including exclusive golf, trail, and outdoor gear. Naturally, the store will have the more popular catalog of shoes and gear.

The store also has 12 moment areas which are meant to showcase different artworks and how Filipino culture can meld with adidas’ design. These individual areas also have their own Instagram-worthy designs. One, for example, has a tunnel — called the Women’s Ramp — where you can strut and show off your latest adidas purchase. The basketball area also has a small court design collaborated by Filipino artists. Also, the Brand Center has a Sustainability Ramp — a tunnel made of rattan — which emphasizes the brand’s commitment for greener products.

Finally, the store has a Maker Lab which allows customers to customize their gear with different patches of designs from Filipino artists. It’s the first of its kind in the country.

The adidas Brand Center is open now in Glorietta 3.

SEE ALSO: adidas is making an Xbox-themed sneaker

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adidas opens gigantic Brand Center in Glorietta adidas opens gigantic Brand Center in Glorietta Reviewed by Telenor Editorial on October 28, 2021 Rating: 5

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